At the daybreak of the well being crisis, a turning level in perfumery was beginning. Far from the flashy fragrances that saturate the market, a quest for transparency and intimacy was emerging amongst shoppers. A nascent aspiration that COVID-19 has only confirmed.
Perfume strikes away from the sector of seduction to that of well-being. The sweet accords give option to a more delicate habit by way of the play of texture. If the caramelized notes are nonetheless present, the greediness is redrawn. The softness of milky nuances that draw their creamy accents from sandalwood, like Oh Là Là by Téo Cabanel (2020).
White musks, with their sensual evocations of pores and skin or reassuringly clear scents, are successful. For Her Pure Musc by Narciso Rodriguez or Idôle by Lancôme (2019) are proof of a development that flourished in the course of the pandemic. Other examples embrace Musc Outreblanc by Guerlain (2022) or Sun Bleached by Une Nuit Nomade (2020).
Radiant, white flowers convey mild into our lives. Amongst them, orange blossom, very much in vogue, whose freshness and sensuality disguise a soothing feel-good aspect. A vision of “perfume care” is emerging, celebrating its constructive power on feelings, around “aromachological” houses, like Ajnalogie.
Antidote to the sinister, the queen of flowers invites itself this yr to the manufacturers to make us see life in pink: Eau Rose by Diptyque, Mémoire de Roses by L’Artisan Parfumeur, La Petite Gown Noire Rose Rose Rose by Guerlain or the trio of three new roses by Tom Ford.
Consistent with the will for nature that has blossomed in the course of the confinements, perfumes are going green. L’Artisan Parfumeur sublimates vegetables with its “Le Potager” range, whereas Roos & Roos launches “Les Simples,” a set with a bucolic really feel.
As if to ask us to cultivate our garden in the shadow of oppressive current events.
& & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & Sophie Normand
L’article Fragrance trends in the era of COVID-19 est apparu en premier sur Galerie Joseph.
Comments