Fragrance trends in the era of pandemic

Exposition Paris

Exposition / Exposition Paris 28 Views comments

On the daybreak of the well being crisis, a turning point in perfumery was beginning. Far from the flashy fragrances that saturate the market, a quest for transparency and intimacy was emerging amongst shoppers. A nascent aspiration that COVID-19 has only confirmed.  

Perfume strikes away from the sector of seduction to that of well-being. The sweet accords give method to a extra delicate habit by means of the play of texture. If the caramelized notes are nonetheless current, the greediness is redrawn. The softness of milky nuances that draw their creamy accents from sandalwood, like Oh Là Là by Téo Cabanel (2020).

White musks, with their sensual evocations of skin or reassuringly clear scents, are successful. For Her Pure Musc by Narciso Rodriguez or Idôle by Lancôme (2019) are evidence of a development that flourished through the pandemic. Different examples embrace Musc Outreblanc by Guerlain (2022) or Sun Bleached by Une Nuit Nomade (2020).

Radiant, white flowers convey mild into our lives. Amongst them, orange blossom, very a lot in vogue, whose freshness and sensuality cover a soothing feel-good aspect. A vision of “fragrance care” is emerging, celebrating its constructive power on emotions, around “aromachological” houses, like Ajnalogie.

Antidote to the sinister, the queen of flowers invitations itself this yr to the manufacturers to make us see life in pink: Eau Rose by Diptyque, Mémoire de Roses by L’Artisan Parfumeur, La Petite Robe Noire Rose Rose Rose by Guerlain or the trio of three new roses by Tom Ford.

Consistent with the will for nature that has blossomed in the course of the confinements, perfumes are going inexperienced. L’Artisan Parfumeur sublimates greens with its “Le Potager” range, whereas Roos & Roos launches “Les Simples,” a set with a bucolic feel.

As if to invite us to domesticate our backyard within the shadow of oppressive present occasions.

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L’article Fragrance trends in the era of pandemic est apparu en premier sur Galerie Joseph.