GUCCI REVISITS KUBRICK

Exposition Paris

For its Beautiful Fall-Winter 2022 collection, the posh Home revels in excess, drawing inspiration from the films of one of the 20th century’s biggest directors.

Some cried foul once they saw Gucci’s Beautiful marketing campaign. The cries are nonetheless ringing. What do the Italian label’s clothes say when immersed in Stanley Kubrick’s masterpieces? The query remains. For its artistic director, Alessandro Michele, it’s an “act of affection” and an XXL tribute “to cinema and certainly one of its most sensible maestros.” We will’t say in any other case. From the units to the costumes, from the hairstyles to the props, from the script to the music, from the images to the course, the American filmmaker stays an unequalled perfectionist. His iconography has so nourished the collective creativeness that it nonetheless evokes creators. Michele thus “explodes the previous into the present” in a score of “eclectic and dissonant stories that can sacralize the human and its metamorphic capacity.” And to do so, he retraces probably the most sacred photographs from 2001: A Area Odyssey, The Shining, A Clockwork Orange, Barry Lyndon,and Eyes Extensive Shut.

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“Manipulating his pictures, inside an entire new semantic framework, is like hacking the Mona Lisa,” Michele defined “I’ve all the time admired Kubrick’s exceptional potential to deal with very totally different subjects… He was, in essence, a real style sculptor: the cross-genre director, forward of his time. His means to assemble tales that go beyond the fundamentals, crossing boundaries and setting labels on hearth, has all the time deeply impressed me.” Probably the most spectacular a part of this marketing campaign is the replicas of the scenes which might be as lovely as they're impressively precise. The marketing campaign is an ideal collaboration between the set design of Gideon Ponte, who worked on American Psycho and Buffalo 66, the art course of Christopher Simmonds, and the modern photographs of Mert Alas & Marcus Piggott. And let’s not overlook Milena Canonero. The Oscar-winning costume designer and Kubrick’s collaborator on three of his films additionally helped the challenge recreate a few of the unique outfits, going again to the photographs that made her a star in costume history.