Buying a luxury bag has by no means been so much enjoyable (or so easy). Final December, Paris found the very first “Bambino Lengthy” 24-hour vending machine: one of the numerous it-bags from Jacquemus. This was an operation that echoed the discharge of its monochrome PINK2 capsule, with the store 2.0, that includes the same colour code from flooring to ceiling. The success was instant, and the ephemeral set up was probably the most Instagrammable spot of the second. Just a little folly that the Marseille-based designer moved to Milan for the autumn/winter 2022-2023 Trend Week. A huge, immaculate, white cube stood within the courtyard of Palazzo Clerici and housed the already iconic retailer, this time selling the Obscure bag and some Bambino, all of them, in fact, white. Thus, Simon Porte Jacquemus succeeded in making his house shine at a Trend Week during which he didn't parade. As the saying goes: “Never two with out three.” This is how the concept was lately introduced in London, at Selfridge’s, this time in the context of an immersive nook impressed by the designer toilet and the world of the swimming pool. This time the dispenser took the type of the lockers of a municipal pool and inside them: Chiquito and Bambino, undoubtedly blue. A grasp stroke that brilliantly redefines the conventions of purchasing.
Cheynnes Tlili
L’article Jacquemus or the madness of chic retailers& est apparu en premier sur Galerie Joseph.
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