Julien Fournié, a great fashion designer in the age of the metaverse

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Julien Fournié is among the most avant-garde trend designers of his era. A pioneer since 2011 in the integration of high fashion outfits imagined for video game platforms comparable to PUBG Cellular. A fan of gaming and cinema, he collaborates with Tencent, the Chinese language digital big – no fewer than a billion users worldwide – creating seems for Battle Royale games. The designer can also be one of the only creators to have acquired Tim Prepare dinner, Apple’s CEO, in his studio and to turn out to be one of many ambassadors of the iPad Professional. &

Julien Fournié gave an interview to ACUMEN where he confided his perspective on the way forward for 3D and the metaverse in excessive trend and in our society. In response to a research by Gartner, one in 4 individuals will spend at the very least one hour a day in the metaverse by 2026.

On January 25, you unveiled your First Love assortment in a movie that blends realism and virtuality; you additionally created the outfits for the PUBG Cellular online game: is the artistic process within the metaverse the identical as in a “normal” assortment?

The primary time we collaborated with Tencent was for a fantasy glad new yr, where I designed specific outfits by creating appears close to actuality. PUBG cellular needed a direct correlation with the actual world. We took 2D drawings and turned them into 3D. I’m always weaving a link between the digital and the actual, particularly for the embroideries which are created to be as close to actuality as potential. To design a gown, the drawing is extremely precise: I'm a technician. I have to deal with each element (e.g., figuring out exactly the place of a zipper) with a purpose to finalize the drawings perfectly, made on the iPad Professional. The drawings are extremely outlined with a purpose to permit Tencent to understand the elements in 3D.

I was concerned about how video video games and cartoons work. I came up with a know-how that allowed me to create an intellectual bridge between the traditions of high trend and the ultra-innovation that may be discovered at Tencent, like creating materials in digital. I designed and decided every little thing from A to Z, identical to for a high-fashion assortment.

Do you favor to create outfits on your collections or for the metaverse?

Both are a playground: one is digital and the opposite is actual. What’s a bit totally different is that for the metaverse, you may give your self the prospect to be much more crazy and insane, for instance, by creating helmets with pink feather gloves that you simply wouldn’t wear in actual life.

What’s nice is when there’s an actual correlation between the pieces designed for the video game and what you wear in actual life: you'll be able to experiment with a restrict, nearly difficult yourself – Does this model really match me? – before shopping for the actual piece. Tomorrow with Julien Fournié digital, we'll build a virtual wardrobe and we will enter any metaverse. Ultimately, I’d like to be able to gown at Julien Fournié in virtual, create an avatar, buy it in NFT and then enter any video game.

Is all the things attainable or are there constraints? In that case, which ones?

In video video games, female characters aren't in keeping with reality, however by way of progressive slicing techniques,we will tighten the sizes. By implementing the system, Tencent managed to realize the end result I needed.

How do you see the future of 3D and the metaverse in our society?

I'm a fan of the metaverse! Once I know that there are people who find themselves extraordinarily lonely, whether in their relationships with others or of their transformation, the metaverse might develop into a door of opening and freedom for this entire era that has not had the prospect to precise itself in the actual world and to create a group. These virtual worlds will permit them to emancipate themselves and to have the ability to check appears that they might not be capable of put on in on a regular basis life.

The metaverse might also make it attainable to operate. If tomorrow your youngster is born with a heart defect and the specialist in aorta implantation is in Japan and the specialist in all issues alveolar is in Brazil, how do you do it? Tomorrow, we could possibly digitize this heart, ask docs to put on augmented reality helmets, in order that they will see the gestures, improve themselves and practice a physician who is in France. Ultimately, we gained’t have to convey these two specialists to Paris to save lots of this youngster. 

The transmission of data will even be potential. For example, if we now have sensors on the arms of our first workshop manager, Madame Jacqueline, we will comply with her gestures and movements when she makes an English seam or a return. So we may have an archive of know-how, and we will transmit this data because of 3D.

So, in accordance with the good designer, 3D and the metaverse are more than promising: they might permit us to check ourselves, to study or to teleport to other dimensions – with fashion. The designer attests that “you'll be able to’t go towards innovation, but you've to have the ability to body it.”

Find all the collections of Julien Fournié on his website

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