The hacker project or the apology of the copy

Exposition Paris

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THE HACKER PROJECT OR THE APOLOGY OF THE COPY

On the earth of trend, each house is distinguished by a method, a signature, an aura. If Louboutin has the purple sole, Versace has taken the top of medusa. However when with conventions transposed, as manufacturers collaborate and change their inspirations, like the homes Balenciaga and Gucci, are we witnessing the beginnings of a brand new style?

Last September, social networks have been abuzz with the declare that Richard Quinn, the English designer permitted by Queen Elizabeth, Beyoncé and Cardi B, was copying the Balenciaga collections designed by Demna. An inspiration barely too pronounced that can also be harking back to Vogue Runway and the dreaded Food plan Prada on Instagram. But when style is the reflection of an period, if it is the mirror of society, how can we inform if one house is copying another? When Christian Dior introduced the flower lady in 1947, he set the brand new regulation in favour of skirt size. Was it then copying to comply with go well with? The notion is subjective. And this is what the geniuses Alessandro Michele and Demna have brilliantly proved by unveiling. The Hacker Challenge. Doubtless some of the incredible collections, easily getting into the annals of style. The two houses have literally allowed themselves to repeat each other, without consultation, giving life to a merger between the two most popular brands, nonetheless on this finish of 2021. The Gucci monogram has seen its double «G» modified to a «B» and iconic pieces of the Balenciaga wardrobe have been redesigned in Italian trend, like the famous Gucci cigar sneaker, Triple S. The 2 designers, whose successes are never ending, have cleverly proved with this challenge that trend shines doubly when ideas are shared and exchanged. Might this be the period of a brand new style where the notion of intellectual property will develop into more summary? Despite the purists, it appears that evidently the future of style is in the plural.

Cheynnes Tlili

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