THE NEW CARTIER COLLECTION PRESENTED IN A CASE BY JAIME HAYON

Exposition Paris

As soon as again, the Home of Cartier created a surprise with the presentation of its new high jewelry assortment “Beautés du monde” in June. It was in Madrid, within the former British Embassy with its brutalist architecture, that it exhibited its precious creations. And to spotlight them, the French model entrusted the scenography to the artist and designer Jaime Hayon. For the Spaniard, the problem was to create a quantity in reference to each the circular structure of the place with radical strains and the gathering with organic varieties. Every area is distinguished by its tone, inspired by valuable stones, while the show instances that host them recall the pure forms of the collection. With this scenography, Jaime Hayon creates a real jewel field.