CROSBY STUDIOS OR THE ART OF REINVENTING PLACES

Exposition Paris

The inside structure and design firm, founded by Harry Nuriev, is an experimental, minimalist, and colorful nicely of creativity that reimagines the best way we reside and work.

From interior areas to installations, from furnishings to artworks, from bodily to digital, Crosby Studios covers a large and multidisciplinary area. Since 2014, when he based his studio in Moscow, Harry Nuriev has been always shaking up conventions internationally, fusing trend and design. Educated on the Superb Arts after which on the Institute of Architecture in the coronary heart of the Moscow capital, this thirty-year-old virtuoso attracts his influences from Le Corbusier, Ettore Sottsass, and Russian Constructivism. But above all, he takes inspiration from his every day life, his meetings, and nature. He has collaborated with Liam Gillick, Rem Koolhaas, and Nike, and was recognized at Design Miami in 2019 for the eco-responsible couch, upholstered with Balenciaga textile waste. His Brooklyn condominium, where electrical blue and millennial pink reign, is equally consultant of his working world. As is the Crosby Café, his monochromatic pop-up launched in 2021 in the Lodge de Coulanges in the coronary heart of the Marais.

Pop and various worlds

In 2022, this design czar continued his colorful tasks, creating an set up with pixelated pink furniture impressed by video games for the Dutch model Moooi. “

By means of the Eyes of Crosby Studios,” exhibited in New York, aimed to convey collectively and combine concepts of physical and digital area. An analogous course of to the digital clothing store, launched in SoHo, in partnership with ZERO10, an augmented actuality style platform. The immersive area, coated from flooring to ceiling with a flashy green pattern from the video game world, representing a type of portal into the metaverse. As an alternative of a shelf of articles, clients entered fitting rooms containing QR codes to be scanned by way of the brand’s software. They might nearly attempt on the actual unique pieces, designed by Harry Nuriev, and/or overlay them with pictures of themselves. This inspired them to work together with the AR know-how parts inside the retailer itself. For the designer, online buying has now developed digital retail spaces, that are a part of the fashion revolution to return.