The creative imagery of Max Siedentopf

Exposition Paris

The London-based multidisciplinary conceptual artist cultivates a taste for the informal, the humorous, and the weird, reworking the bizarre into the extraordinary, as in his Gucci campaigns, a feast of fantasy.

Max Siedentopf has been making up the world in line with his briefs for the previous ten years in images, sculpture, publishing, and trend. This native of Windhoek, Namibia has labored in Berlin, Los Angeles, and Amsterdam, the place he turned inventive director of the Kesselskramer company, before shifting to London. Within the meantime, he founded the magazine “Peculiar,” which invites artists and photographers to deliver out the extraordinary within the peculiar objects of on a regular basis life, and practiced as a video director. He made a reputation for himself because of Mine Right Now by the Norwegian singer Sigrid, whom he had to exchange unexpectedly on the image, following a cancelled flight. As for his sound installation, “Toto Eternally,” which he created within the Namib desert, it's among the ten excellent works of Artnet. It is among the ten most necessary works in the exhibition, along with Prada Marfa by Elmgreen & Dragset, Yellow Pumpkin by Yayoi Kusama and Colline Notre-Dame du Haut by Le Corbusier.&

Gucci at its greatest!

This zany virtuoso combines business tasks with personal activities, corresponding to How to Survive a Deadly Global Virus on Covid-19. However it is on the planet of trend that he is greatest recognized. Particularly with Gucci. He designed a number of playful and surreal campaigns dedicated to capsule collections for Gucci Vault, the digital idea store for les cent ans de la Maison. For example, Gucci x Delvaux celebrating luggage that recite poems, Gucci x Charvet which animates ties and bow ties, and Gucci x Major League Baseball in a recreation of assembling stories from numerous teams. In Might 2022, Max Siedentopf takes the idea to the acute with the GG monogram, launched in the 1970s, which he reinterprets following Alessandro Michele’s Love Parade show as a tribute to the House’s fashions. Here, the long-lasting motif is omnipresent, from flooring to ceiling, exposing its timeless value between previous, current, and future.